Ledger

Chapter 03 · 2019-2023

Global Operations

Mikkeller Brewing (US), San Diego, CA

Chief Operating Officer and Chief Financial Officer

  • 17 countries
  • ~300 employees at peak
  • US revenue $13M to $26M by 2022
  • Annual result: -$216K to +$310K

Industry

  • Food, Beverage and CPG
  • Restaurants and Franchising

Functions

  • Operations and Supply Chain
  • Finance and Accounting
  • Capital and Transactions
  • Revenue and Channels
  • People and Organization

Blueprint

Global supply chain map: grain, hops, cans, cherry juice and other inputs sourced worldwide; product and franchise locations abroad

Links in the chain we ran

Grow and source Make Distribute Sell Serve Build
Brewhouse, San Diego
01Brewhouse, San Diego
Expansion: new fermenters arriving
02Expansion: new fermenters arriving
Fermenters and malt staged for production
03Fermenters and malt staged for production
Canning line running
04Canning line running
East / West variety pack
05East / West variety pack
Palletized for distribution
06Palletized for distribution
Taproom build-out
07Taproom build-out
New taproom tap wall
08New taproom tap wall
Finished taproom
09Finished taproom

Build notes

  1. Restructured from corporate-owned operations to a franchise and licensing model.
  2. Designed and presented three restructuring strategies to global leadership.
  3. Part of the team that helped establish international locations.
  4. Oversaw sales, e-commerce, logistics, HR, and finance.
  5. Restructuring included sale of assets and business components.
  6. Vertically integrated: our own distribution, sales to retailers, and our own bars and restaurants.
  7. Designed production lines and expanded into new spaces as volume grew.
  8. Established a cidery and a winery alongside the brewery, including the facilities and licensing to run them.
  9. Ran a multi-site operation: manufacturing in one location, storage and distribution in another.
  10. Created new production programs across beer, cider, and wine.
  • Certified Public Accountant
  • MBA, Finance
  • Certified Franchise Executive
  • Lean Six Sigma Black Belt
  • Franchise Management Certification